SmartDaaS harnesses artificial intelligence (AI), machine learning, and data-driven solutions to deliver actionable insights to better conceive, develop, and commercialize Sports and Entertainment-Anchored Districts (SEADs) and more effectively monetize sports assets.

Analyze spend, behavioral, consumption, foot traffic, and interest patterns among a team’s audiences to help determine optimal tenants, corporate partners, residential concepts, and entertainment activations.

Integrate multiple data sources (e.g., behavioral, spend, digital, mobile, geolocation, and affinity) to create advanced audience profiles and monetize most valuable fans and customers.

Complete cross-channel ROI valuations tied directly to brand awareness, perception, and consideration and translate impressions (e.g., broadcast and social) into actionable ROI.

Translate impressions (e.g. broadcast and social) into actionable ROI to select best media channels that drive outcomes

Determine how each athlete’s performance and star power contributes to his or her overall value.